About frkd.
frkd. magazine is a free quarterly digital magazine that celebrates the stories behind the food on your plate. With a focus on local sourcing, artisanal craftmanship and sustainability, we profile the best producers, as well as those creating something truly special with Australian food and drink.
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To create a future where every Australian values the people, places, and stories behind their food.
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To enrich Australia’s food culture by championing the producers at its heart.
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To tell the stories of Australian food producers through thoughtful journalism that informs, inspires, and connects food lovers with the source of what they eat.
Our values
Connection
We believe food is more meaningful when people feel connected to those who grow and make it.
Community
We foster a community that values transparency, sustainability, and the shared joy of good food.
Celebration
We spotlight the beauty, skill, and dedication in Australia’s food production - from soil to sea.
Curiosity
We approach every story with a genuine desire to learn, understand, and share the untold.